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Freelance e-commerce development

Your shop, running the way it should.

Taking on 1 to 2 new projects this quarter

Customers leaving at checkout, and you don't know why. Ad money spent with no idea what it's doing. Product pages that break, or take forever to load, right when it matters most. I find what's actually wrong with your PrestaShop or WooCommerce store, fix it, and keep it fixed.

First response within 24 hours PrestaShop 1.6 → 9 WooCommerce
shop.status()
Problem Result
"orders abandoned at checkout" checking…
"site feels sluggish" checking…
"data that doesn't connect ad spend to real orders" checking…
"stock out of sync" checking…
"server issues, silent failures" checking…
running diagnostics… 5/5 fixed
01 · What I fix

The problems I fix most often.

Recognize your shop in one of these? I've already fixed it, more than once.

01 · performance

"Pages take forever to load, or just don't"

A slow site is usually a symptom, not the problem. It's usually bloated database tables, a runaway plugin, or a server that's been quietly outgrown. I trace it to the source and fix that, not just the symptom.

02 · custom development

"Off-the-shelf doesn't do what I need"

Custom modules, theme changes, and features built to how you actually work, for PrestaShop or WooCommerce, from small tweaks on your current shop to custom modules built from scratch around what you asked for, not what the template allows.

03 · migration & fixes

"Something's broken since the last migration or update"

A failed or half-finished migration, a product page that stopped working, a plugin update that broke something else. I pick up wherever things stand and get it working properly.

04 · tracking

"Ads says 200 sales, Analytics says 40"

I set up tracking so you know exactly where every euro you spend goes, and fix it when the numbers stop agreeing with each other.

05 · integration

"Website stock not synced with warehouse system"

Manual stock updates and disconnected systems create these gaps every time. I connect your shop to your warehouse or ERP so the number on the page is the real one.

06 · automation

"Still doing this by hand, every single day"

Copying orders into accounting, updating stock counts, printing shipping labels one order at a time. I connect your shop to the tools around it so the repetitive parts just happen on their own.

07 · marketplaces

Publish your products to external marketplaces to increase exposure

Selling only on your own shop limits how many people ever see your products. I connect your catalog to marketplaces like Bol, Amazon, and Marktplaats so your products show up wherever customers are already browsing, with stock and pricing kept in sync automatically.

02 · How it runs

Diagnose. Scope. Fix. Ship. Support.

No surprise scope. You know what you're paying for before I touch anything.

01

Diagnose

I audit your shop, including code, database, server, and tracking issues, to find the root cause, not just where the symptom shows up.

02

Scope

A clear estimate of the hours involved and my hourly rate, based on the diagnosis. Nothing starts until you approve it.

03

Fix

The actual work, with regular check-ins, not radio silence until launch day.

04

Ship

Deployed and verified in production, not just on a staging copy that behaves differently under real traffic.

05

Support

Available after launch. A fix that breaks again in three weeks isn't finished.

03 · One shop, start to finish

15+ years in e-commerce, not just building shops.

I've been running and maintaining PrestaShop and WooCommerce stores for over 15 years, including my own multi-market business. The same hands-on approach goes into every shop I work with, like this one.

RubberWebshop: platform migration, redesign & custom module development PrestaShop 1.6 → PS9 · Netherlands
The problem

Still running on PrestaShop 1.6, a version years past its support window, with an outdated theme and a site that had grown slow across the board. The technical foundation hadn't kept pace with the business; the old backend could no longer handle the volume of customers it was now receiving.

The approach

Migrated the entire shop to PrestaShop 9, then rebuilt it around how the business actually operates rather than a generic template: a custom theme built from scratch, and a set of custom PrestaShop modules developed specifically to match how the business operates day to day. Every page, product, and link was checked against the old site before going live.

The outcome

A modern, fully supported shop with fast loading pages, a simplified UI that makes it easy for customers to find what they need among more than 2,000 products, and a streamlined checkout that turns more browsers into buyers.

Platforms operated: PrestaShop · WooCommerce
04 · Stack

What I actually work in.

The technical side of it, with the plain-language version underneath each.

PrestaShop 1.6 to 9Every version, old to current WooCommerceFull WordPress-based shops PHP & MySQLThe core code and database Smarty / TwigTheme & layout customization Google Tag ManagerAd & analytics tracking setup Google Shopping FeedsProducts found & shown correctly OAuth 2.0 APIsShipping & ERP integrations LAMP server adminHosting & server-level fixes
05 · Contact

Tell me what's broken.

A couple of lines about the problem is enough to start. I'll reply with what I think is actually going on and a rough sense of cost before you commit to anything.

24 hrs First diagnostic response, every time
1 day Clear estimate after diagnosis
Same day Priority triage if your live shop is down

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